Proven performance at scale

“Our participation in AdPool has really allowed us to expand our monetization by bringing demand that we can’t find elsewhere.”

Tony Huidor

CTO & COO

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Monetize smarter — without adding work

1
Boost fill rates with exclusive demand

Pair your ad inventory with premium demand from app marketers and DTC brands from Axon by AppLovin.

2
Differentiate your impressions with contextual intelligence

Wurl transforms your content signals into targetable metadata — automatically and at no cost.

3
Preserve direct sales while unlocking new revenue

AdPool is publisher-agnostic and drives incremental yield without cannibalizing your own sales efforts.

Exclusive demand. Impactful results. Discover what’s possible.

Before
  • Intense competition for undifferentiated programmatic demand
  • Pressure to expose media brands in programmatic pipes, undermining value
  • Disruptive ads that feel out of place
  • Long payment cycles
After
  • Access to unique budgets from AppLovin's Axon and BrandDiscovery advertisers
  • Wurl sells performance outcomes and contextual relevance, not content brands
  • Improved viewer experience with access to a broader pool of relevant ads
  • Industry-leading Net-15 payments
Ready to increase your ad yield?
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