Maximize campaign impact with perfectly timed streaming TV ads
BrandDiscovery uses Gen-AI content analysis to classify scenes just before an ad break precisely matching your ads with the emotion and context of programming in real time, and driving:
BrandDiscovery uses Gen-AI content analysis to classify scenes just before an ad break precisely matching your ads with the emotion and context of programming in real time, and driving:
“We worked with a financial services brand to test Wurl’s BrandDiscovery tool for emotional resonance and targeting. The campaign results were fantastic—there was a 33% lift in purchase intent, which was seven times greater than the category average.”
how it works
The right context makes a big difference. BrandDiscovery evaluates the content immediately before the ad break to align ads with programming in real-time.
Advertisers select contextual targeting segments that match their goals for audience emotion, genre, or brand safety.
BrandDiscovery’s GenAI models instantly classify content based on dialogue, sounds, and visuals, ensuring ads align with target segments.
Ads are strategically served in the right context at ideal times to boost brand recall, favorability, and purchase intent.
Benefits
Benefits
Massive reach
Simplify campaigns with a single source of access to billions of premium impressions on well-known publishers and streamers.
Scene-level targeting
Overcome lack of transparency in programmatic CTV with targeting that provides greater control over where your ads appear.
Zero data fees
Stop wasting precious budget on unnecessary data fees and direct more ad dollars toward working media in your chosen DSP.
As a leading platform for ad-supported streaming TV, Wurl provides a single-source of access to trusted content channels and streaming brands.
CTV Impressions
of FAST Channels
