Churn Analysis Report

Your guide to a billion-dollar SVOD problem.

Most SVODs see monthly churn between 4%-7% of global subscriber base.

  • ViacomCBS: 2.2 million*
  • HBO Max: 3.2 million*
  • Disney+: 4.1 million*
*April 2021; Source: Antenna Analytics; Wurl Data Science Team

This report includes:

  • Current state of SVOD churn
  • Challenges of hyper-competitive streaming market
  • Data behind requirements for SVOD growth targets
  • Reasons SVODs are spending more on exclusive shows, movies and sports
Churn Report