---
title: How emotion impacts CTV ad attention | Wurl research
description: Discover how emotionally aligned ads boost attention. Download the Wurl + TVision report.
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 Report

# Can emotional alignment boost attention to your ads?

Results from Wurl & TVision prove that emotionally aligned ads capture more attention and are watched longer

- First-of-its-kind analysis across 50+ CTV campaigns.
- Access now and get actionable insights to boost the performance of your next CTV campaign.

![](https://try.wurl.com/hs-fs/hubfs/Icons/vector-quote-black.png?width=24&name=vector-quote-black.png)  In TV media buying today, audience targeting is table stakes. The new edge comes from emotional alignment — tapping into the story your viewers are already experiencing. When your ad feels like part of the moment — not a break from it — it earns more attention, sparks deeper engagement, and drives stronger results all the way down the funnel.

![Author](https://try.wurl.com/hs-fs/hubfs/Headshots/Dave_Bernath_headshot.jpg?width=76&name=Dave_Bernath_headshot.jpg "Author")

 Dave Bernath

 CEO , Wurl

Fill out the form to get your copy of our new report

The Impact of Emotion Alignment on Ad Attention in Streaming TV.

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