Wurl Advertising at Cannes

Join us for an insightful roundtable conversation where we’ll examine the key trends and shifts shaping Europe’s ad-supported streaming market. Potential discussion topics include: the rise of live events and sports on streaming, the growing role of creator-led content on CTV, and the strategies helping publishers, platforms, and advertisers unlock greater engagement and revenue.

Immediately following the roundtable, we’ll offer a catered lunch – providing an opportunity to continue the conversation, connect with peers, and exchange ideas with leaders across Europe’s streaming TV ecosystem.

An evening for the people behind the scenes – join fellow adtech marketing, communications, and events leaders for a chance to connect, unwind, and take a moment to celebrate the work that brings the industry to life.

Ease into the day with a curated morning experience focused on recovery and renewal. Enjoy breakfast and take advantage of wellness treatments to help you feel refreshed, recharged, and ready for the day ahead.

Got a great story to tell? We’ll be filming casual, social media-style videos at this event for those who want to participate – share your take on the latest CTV or advertising trends, your best Cannes moments, or behind-the-scenes stories from the week. It’s a relaxed, low-pressure way to get your voice out there and be part of the conversation shaping the future of streaming TV.

Streaming TV is entering its next phase of growth as advertisers aim to reach engaged audiences at scale. As investment accelerates, the focus is shifting toward how to fully realize the channel’s potential through better data, smarter targeting, and more seamless activation across the ecosystem. At the same time, advertisers are looking for more precise, context-aware ways to connect with viewers – moving beyond broad targeting to strategies that drive both performance and meaningful engagement.

In this roundtable, hosted by AdExchanger, we’ll share an exclusive first look at new research uncovering how the industry at large is thinking about the next phase of CTV. Join us as we unpack what’s holding the medium back today, what buyers are asking for next, and how more advanced, contextual approaches are emerging to help the industry finally deliver on both performance and scale.

Before the night’s festivities get underway, join Wurl for an exclusive gathering of streaming TV leaders. This invite-only event brings together senior voices from across the industry for an elevated take on happy hour. Featuring a curated selection of non-alcoholic beers, wines, and cocktails – alongside traditional options – this gathering is designed for clear thinking, meaningful conversation, and real connection.